Listen Up! Over 75% of all consumers listen to broadcast radio each day. Sooo… what’s the best way to maximize this ubiquitous medium?
A recent study found that “strong beginnings make a difference’ in radio. In fact, the effectiveness of the opening seconds of a radio spot was one of the top five contributors to a successful radio campaign. Using a name and a voice that consumers recognize is one of the best ways to engage listeners quickly, and ensure you don’t waste a second of your advertising investment.
Brand Affinity Technologies (BAT) gives advertisers immediate access to thousands of active and retired celebrity athletes for use in endorsed radio campaigns. Proven to improve every campaign metric from awareness to favorability and purchase intent, why not add BAT athletes to your radio campaign today?
Sources: Nielsen, Radio Ad LabUseful Links
